by admin | Jun 28, 2017 | Content, Writing
In journalism there’s a test that every keen young reporter learns in their first few days on the job: “why do we care?” When the reporter pitches a story to the news desk, the news editor often hits them with that question. (Although the grumpy old news editor will...
by Chris Niesche | Jun 1, 2017 | Content, homepage posts, Strategy
A lot of people worry about giving away valuable business secrets in their content marketing when they produce How-To posts or videos. But as the experience of McDonald’s restaurants shows, even giving away your “secret” recipe can be a smart marketing move. In...
by Chris Niesche | May 22, 2017 | Content, Strategy
Content marketing should begin with the endpoint: What do you want to achieve and how are you going to measure success? There’s little point in producing content and pushing it out in to the wider world without any idea how it’s performing. Marketers need to...
by Chris Niesche | May 10, 2017 | Content, Strategy
Here are four things financial services companies should aim for when they produce their own content: Build Trust And Credibility Nowhere is trust and credibility more important than in financial services. Banks, super funds, insurers and accountants are all asking...
by Chris Niesche | Nov 6, 2016 | Carousel, Content, Writing
The secret to briefing a writer Here are three great tips to help your copywriter produces the best possible material they can for your business. But before we get to the tips, let’s quickly cover off on the basics. Then you’ll find the three tips below. THE BASICS...
by Chris Niesche | Apr 15, 2016 | Content, Writing
I recently received an envelope in my letter box addressed “to my neighbour”. It appeared to be handwritten. Maybe it was more news from one of our many neighbours having building work done. Or maybe it was from the neighbour who I’ve been “talking to” about their...
by Chris Niesche | Mar 21, 2016 | Carousel, Content, Writing
There’s no such thing as boring One of the things I’ve discovered in two decades of journalism is that there’s no such thing as a boring subject or a boring business. I’ve written on some pretty dry topics over the years: industrial tribunal decisions, tax law, IT....
by Chris Niesche | Sep 1, 2015 | Content, Writing
We’ve all been there – stuck in a conversation at a party or a conference who a bore who can only tell you how important they are and how great they are at their job. And we all react the same way, making a polite excuse to get away and then doing everything we can do...
by Chris Niesche | Aug 5, 2015 | Content, homepage posts, Strategy
And what you can do about it First the bad news: a lot of the time, content marketing just doesn’t work. Now for the good news: we know why and what you can do to make your content more effective. A recent study by research company Forrester found that just 14...
by Chris Niesche | Mar 18, 2015 | Content, Slider
The data you need to build success
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