by Chris Niesche | Sep 12, 2013 | Content, Strategy
All content marketing should be interesting, informative and user-friendly. Here are three campaigns that achieve these aims, with the obvious benefits for the brands they’re promoting (None of them by me, by the way). SOPHOS IT security isn’t really a topic that...
by Chris Niesche | Sep 5, 2013 | Carousel, Content, Writing
What do you do when you click onto a webpage or a blog post and are confronted with a great big slab of text? If you’re anything like the rest of us, you probably shut down the page and move on to something else. This presents a bit of a challenge for any business...
by Chris Niesche | Aug 27, 2013 | Content, Strategy
Corporate blogs are a bit like New Year’s resolutions. They start with good intentions and a rush of enthusiasm, then fade away as life gets busy. A company launches its new website with great intentions about all the content marketing they can do and how they’ll be...
by Chris Niesche | Aug 8, 2013 | Content, Writing
A lot of companies worry about giving too away too much “free” information in their content marketing. They’re worried that if they publish, say, a buying guide, potential customers might use that to help them purchase one of their competitors’ products. Or if they...
by Chris Niesche | Aug 5, 2013 | Content, Strategy
So you’ve decided content marketing is the way to go. You’ve developed your strategy; you’ve identified your audience; you know what you want to tell them; and you’ve decided how you’re going to reach them. Now it’s time to start producing the content. But where do...
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