by Chris Niesche | Nov 6, 2016 | Carousel, Content, Writing
The secret to briefing a writer Here are three great tips to help your copywriter produces the best possible material they can for your business. But before we get to the tips, let’s quickly cover off on the basics. Then you’ll find the three tips below. THE BASICS...
by Chris Niesche | Mar 21, 2016 | Carousel, Content, Writing
There’s no such thing as boring One of the things I’ve discovered in two decades of journalism is that there’s no such thing as a boring subject or a boring business. I’ve written on some pretty dry topics over the years: industrial tribunal decisions, tax law, IT....
by Chris Niesche | Sep 5, 2013 | Carousel, Content, Writing
What do you do when you click onto a webpage or a blog post and are confronted with a great big slab of text? If you’re anything like the rest of us, you probably shut down the page and move on to something else. This presents a bit of a challenge for any business...
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