by Chris Niesche | Feb 13, 2014 | Content, Strategy
Headlines are the first thing that readers will see of your marketing content, and how they decide whether or not they’ll click or read on. Here are five simple tips to get those clicks, with a must-do at the end: SIMPLE IS BEST Give people a clear idea of what the...
by Chris Niesche | Oct 31, 2013 | Content, Strategy
Here are three more great content marketing campaigns and what we can learn from them. (For earlier examples, have a look here) VIKING RIVER CRUISES This global cruising company sets the standard in the use of video. Its website has all the usual stuff you’d expect...
by Chris Niesche | Oct 24, 2013 | Content, Strategy
It never ceases to amaze me how hard it can be to find some companies’ blogs on their website. Organisations put all sorts of effort into producing blogs and other content marketing material, then tuck it away in some obscure, out-of-the-way corner. Far from taking...
by Chris Niesche | Oct 9, 2013 | Content, Strategy
Have a look at this blurb a Sydney accountancy firm’s website: We are committed to forming close partnerships with our clients. This way we can understand your unique situation and customise the assistance we provide to suit your needs. Our commitment to excellence is...
by Chris Niesche | Sep 23, 2013 | Content, Strategy
Content marketing is a great way to introduce your company to a wider audience and attract new business, but don’t forget it’s also a very effective way of retaining existing customers. So make sure that in your efforts to acquire new business you don’t ignore people...
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