by admin | Jun 28, 2017 | Content, Writing
In journalism there’s a test that every keen young reporter learns in their first few days on the job: “why do we care?” When the reporter pitches a story to the news desk, the news editor often hits them with that question. (Although the grumpy old news editor will...
by Chris Niesche | Jun 1, 2017 | Content, homepage posts, Strategy
A lot of people worry about giving away valuable business secrets in their content marketing when they produce How-To posts or videos. But as the experience of McDonald’s restaurants shows, even giving away your “secret” recipe can be a smart marketing move. In...