Content marketing should begin with the endpoint: What do you want to achieve and how are you going to measure success? There’s little point in producing content and pushing it out in to the wider world without an...

Four things financial services companies should be trying to achieve with content marketing. Nowhere is trust and credibility more important than in the financial services sector. And that’s why financial services com...

You need to think about each stage of the customer journey as they read and watch your content.   When readers interact with one piece of content, what are you doing to earn the next micro-yes that will deepen...

Headlines are the first thing that readers will see of your marketing content, and how they decide whether or not they’ll click or read on. Here are five simple tips to get those clicks, with a must-do at the end: SIMPLE...

Here are three more great content marketing campaigns and what we can learn from them. (For earlier examples, have a look here) VIKING RIVER CRUISES This global cruising company sets the standard in the use of video. Its...

It never ceases to amaze me how hard it can be to find some companies’ blogs on their website. Organisations put all sorts of effort into producing blogs and other content marketing material, then tuck it away in some ob...

Have a look at this blurb a Sydney accountancy firm’s website: We are committed to forming close partnerships with our clients. This way we can understand your unique situation and customise the assistance we provide to ...

Content marketing isn’t just about new business – make sure you don’t forget existing customers. A sale to an existing customer takes a lot less time and money than converting a new prospect, and you already know wher...