Why you need a grumpy news editor

Why you need a grumpy news editor

In journalism there’s a test that every keen young reporter learns in their first few days on the job: “why do we care?” When the reporter pitches a story to the news desk, the news editor often hits them with that question. (Although the grumpy old news editor will...
Measuring Success in Content Marketing

Measuring Success in Content Marketing

  Content marketing should begin with the endpoint: What do you want to achieve and how are you going to measure success? There’s little point in producing content and pushing it out in to the wider world without any idea how it’s performing. Marketers need to...
Why Content Trumps SEO

Why Content Trumps SEO

I recently received an envelope in my letter box addressed “to my neighbour”. It appeared to be handwritten. Maybe it was more news from one of our many neighbours having building work done. Or maybe it was from the neighbour who I’ve been “talking to” about their...