by admin | Jun 28, 2017 | Content, Writing
In journalism there’s a test that every keen young reporter learns in their first few days on the job: “why do we care?” When the reporter pitches a story to the news desk, the news editor often hits them with that question. (Although the grumpy old news editor will...
by Chris Niesche | Nov 6, 2016 | Carousel, Content, Writing
The secret to briefing a writer Here are three great tips to help your copywriter produces the best possible material they can for your business. But before we get to the tips, let’s quickly cover off on the basics. Then you’ll find the three tips below. THE BASICS...
by Chris Niesche | Apr 15, 2016 | Content, Writing
I recently received an envelope in my letter box addressed “to my neighbour”. It appeared to be handwritten. Maybe it was more news from one of our many neighbours having building work done. Or maybe it was from the neighbour who I’ve been “talking to” about their...
by Chris Niesche | Mar 21, 2016 | Carousel, Content, Writing
There’s no such thing as boring One of the things I’ve discovered in two decades of journalism is that there’s no such thing as a boring subject or a boring business. I’ve written on some pretty dry topics over the years: industrial tribunal decisions, tax law, IT....
by Chris Niesche | Sep 1, 2015 | Content, Writing
We’ve all been there – stuck in a conversation at a party or a conference who a bore who can only tell you how important they are and how great they are at their job. And we all react the same way, making a polite excuse to get away and then doing everything we can do...
by Chris Niesche | Feb 17, 2015 | Content, Writing
Clichés in marketing copy achieve nothing – they don’t tell the reader anything about your business or what it can do. They just get in the way. You usually only get a few valuable seconds to grab your audience’s attention, so don’t squander that time with the copy...
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