Why you need a grumpy news editor

In journalism there’s a test that every keen young reporter learns in their first few days on the job: “why do we care?” When the reporter pitches a story to the news desk, the news editor often hits them with that quest...

Why Content Trumps SEO

I recently received an envelope in my letter box addressed “to my neighbour”. It appeared to be handwritten. Maybe it was more news from one of our many neighbours having building work done. Or maybe it was from the neig...
Photo by Bill Froberg

How Much Content to Give Away

A lot of companies worry about giving too away too much “free” information in their content marketing. They’re worried that if they publish, say, a buying guide, potential customers might use that to help them purchase o...