by admin | Jun 28, 2017 | Content, Writing
In journalism there’s a test that every keen young reporter learns in their first few days on the job: “why do we care?” When the reporter pitches a story to the news desk, the news editor often hits them with that question. (Although the grumpy old news editor will...
by Chris Niesche | Jun 1, 2017 | Content, homepage posts, Strategy
A lot of people worry about giving away valuable business secrets in their content marketing when they produce How-To posts or videos. But as the experience of McDonald’s restaurants shows, even giving away your “secret” recipe can be a smart marketing move. In...
by Chris Niesche | May 22, 2017 | Content, Strategy
Content marketing should begin with the endpoint: What do you want to achieve and how are you going to measure success? There’s little point in producing content and pushing it out in to the wider world without any idea how it’s performing. Marketers need to...
by Chris Niesche | May 10, 2017 | Content, Strategy
Here are four things financial services companies should aim for when they produce their own content: Build Trust And Credibility Nowhere is trust and credibility more important than in financial services. Banks, super funds, insurers and accountants are all asking...
by Chris Niesche | Nov 6, 2016 | Carousel, Content, Writing
The secret to briefing a writer Here are three great tips to help your copywriter produces the best possible material they can for your business. But before we get to the tips, let’s quickly cover off on the basics. Then you’ll find the three tips below. THE BASICS...
by Chris Niesche | Apr 15, 2016 | Content, Writing
I recently received an envelope in my letter box addressed “to my neighbour”. It appeared to be handwritten. Maybe it was more news from one of our many neighbours having building work done. Or maybe it was from the neighbour who I’ve been “talking to” about their...
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