by Chris Niesche | Mar 21, 2016 | Carousel, Content, Writing
There’s no such thing as boring One of the things I’ve discovered in two decades of journalism is that there’s no such thing as a boring subject or a boring business. I’ve written on some pretty dry topics over the years: industrial tribunal decisions, tax law, IT....
by Chris Niesche | Sep 1, 2015 | Content, Writing
We’ve all been there – stuck in a conversation at a party or a conference who a bore who can only tell you how important they are and how great they are at their job. And we all react the same way, making a polite excuse to get away and then doing everything we can do...
by Chris Niesche | Aug 5, 2015 | Content, homepage posts, Strategy
And what you can do about it First the bad news: a lot of the time, content marketing just doesn’t work. Now for the good news: we know why and what you can do to make your content more effective. A recent study by research company Forrester found that just 14...
by Chris Niesche | Mar 18, 2015 | Content, Slider
The data you need to build success
by Chris Niesche | Feb 17, 2015 | Content, Writing
Clichés in marketing copy achieve nothing – they don’t tell the reader anything about your business or what it can do. They just get in the way. You usually only get a few valuable seconds to grab your audience’s attention, so don’t squander that time with the copy...
by Chris Niesche | Sep 1, 2014 | Content, Slider
How we helped Xero build its profile
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