by Chris Niesche | Jun 1, 2017 | Content, homepage posts, Strategy
A lot of people worry about giving away valuable business secrets in their content marketing when they produce How-To posts or videos. But as the experience of McDonald’s restaurants shows, even giving away your “secret” recipe can be a smart marketing move. In...
by Chris Niesche | May 22, 2017 | Content, Strategy
Content marketing should begin with the endpoint: What do you want to achieve and how are you going to measure success? There’s little point in producing content and pushing it out in to the wider world without any idea how it’s performing. Marketers need to...
by Chris Niesche | May 10, 2017 | Content, Strategy
Here are four things financial services companies should aim for when they produce their own content: Build Trust And Credibility Nowhere is trust and credibility more important than in financial services. Banks, super funds, insurers and accountants are all asking...
by Chris Niesche | Aug 5, 2015 | Content, homepage posts, Strategy
And what you can do about it First the bad news: a lot of the time, content marketing just doesn’t work. Now for the good news: we know why and what you can do to make your content more effective. A recent study by research company Forrester found that just 14...
by Chris Niesche | Apr 3, 2014 | Content, Strategy
Potential customer sees content, pulls out wallet, buys product. As much as we’d like content marketing to be that simple, it just isn’t. Instead of seeing content marketing as an all or nothing proposition – they either buy or they don’t – we should think about the...
by Chris Niesche | Feb 13, 2014 | Content, Strategy
Headlines are the first thing that readers will see of your marketing content, and how they decide whether or not they’ll click or read on. Here are five simple tips to get those clicks, with a must-do at the end: SIMPLE IS BEST Give people a clear idea of what the...
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