by Chris Niesche | Oct 31, 2013 | Content, Strategy
Here are three more great content marketing campaigns and what we can learn from them. (For earlier examples, have a look here) VIKING RIVER CRUISES This global cruising company sets the standard in the use of video. Its website has all the usual stuff you’d expect...
by Chris Niesche | Oct 24, 2013 | Content, Strategy
It never ceases to amaze me how hard it can be to find some companies’ blogs on their website. Organisations put all sorts of effort into producing blogs and other content marketing material, then tuck it away in some obscure, out-of-the-way corner. Far from taking...
by Chris Niesche | Oct 9, 2013 | Content, Strategy
Have a look at this blurb a Sydney accountancy firm’s website: We are committed to forming close partnerships with our clients. This way we can understand your unique situation and customise the assistance we provide to suit your needs. Our commitment to excellence is...
by Chris Niesche | Sep 23, 2013 | Content, Strategy
Content marketing is a great way to introduce your company to a wider audience and attract new business, but don’t forget it’s also a very effective way of retaining existing customers. So make sure that in your efforts to acquire new business you don’t ignore people...
by Chris Niesche | Sep 12, 2013 | Content, Strategy
All content marketing should be interesting, informative and user-friendly. Here are three campaigns that achieve these aims, with the obvious benefits for the brands they’re promoting (None of them by me, by the way). SOPHOS IT security isn’t really a topic that...
by Chris Niesche | Aug 27, 2013 | Content, Strategy
Corporate blogs are a bit like New Year’s resolutions. They start with good intentions and a rush of enthusiasm, then fade away as life gets busy. A company launches its new website with great intentions about all the content marketing they can do and how they’ll be...
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