by Chris Niesche | Sep 1, 2014 | Content
Small business accounting software company Xero has been making great inroads into the Australian market, but like all businesses is always looking to increase its profile. Headline Content worked with Xero to develop a content strategy that would introduce the...
by Chris Niesche | Apr 3, 2014 | Content, Strategy
Potential customer sees content, pulls out wallet, buys product. As much as we’d like content marketing to be that simple, it just isn’t. Instead of seeing content marketing as an all or nothing proposition – they either buy or they don’t – we should think about the...
by Chris Niesche | Feb 13, 2014 | Content, Strategy
Headlines are the first thing that readers will see of your marketing content, and how they decide whether or not they’ll click or read on. Here are five simple tips to get those clicks, with a must-do at the end: SIMPLE IS BEST Give people a clear idea of what the...
by Chris Niesche | Oct 31, 2013 | Content, Strategy
Here are three more great content marketing campaigns and what we can learn from them. (For earlier examples, have a look here) VIKING RIVER CRUISES This global cruising company sets the standard in the use of video. Its website has all the usual stuff you’d expect...
by Chris Niesche | Oct 24, 2013 | Content, Strategy
It never ceases to amaze me how hard it can be to find some companies’ blogs on their website. Organisations put all sorts of effort into producing blogs and other content marketing material, then tuck it away in some obscure, out-of-the-way corner. Far from taking...
by Chris Niesche | Oct 9, 2013 | Content, Strategy
Have a look at this blurb a Sydney accountancy firm’s website: We are committed to forming close partnerships with our clients. This way we can understand your unique situation and customise the assistance we provide to suit your needs. Our commitment to excellence is...
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